selling for top value

Every detail is covered so you can focus on what comes next.

serving excellence in connecticut, massachusetts, rhode island

We continuously “Demand Excellence” of ourselves and for our clients.

Selling a home takes planning, smart marketing, and a strong team. Our goal is to help you prepare your home for the market, attract qualified buyers, and negotiate the best possible terms. We’ll help make the process smooth and successful starting from the first walkthrough to closing day

serving excellence in

connecticut, massachusetts,

and rhode island

We continuously “Demand Excellence” of ourselves and for our clients.

Selling a home takes planning, smart marketing, and a strong team. Our goal is to help you prepare your home for the market, attract qualified buyers, and negotiate the best possible terms. We’ll help make the process smooth and successful starting from the first walkthrough to closing day

what you can expect

what you can expect

Selling Essentials

Support Systems

Comprehensive Market Analysis

Complimentary Home Staging

On-Staff Listing Coordinator

Professional Photos of Your Listing

Information Binder And Marketing Materials

Glossy Thick Cardstock Brochures

and Direct Mailers

Step-by-Step Transparency of Your Transaction Progress

Organizational Timeline Update System

Customer Relationship Management

Client Support Concierge

Reverse Prospecting

In-App Internal Communication Systems

for Tour Scheduling

Support Staff

Full Admin Support

Listing Coordinator

Transaction Coordination

Social Media Marketing

Inside Sales Associate

In House Appraiser

Complete Client Concierge From Offer to Close and Beyond

Selling Essentials

Comprehensive Market Analysis

Complimentary Home Staging

On-Staff Listing Coordinator

Professional Photos of Your Listing

Information Binder and Marketing Materials

Glossy Thick Cardstock Brochures

and Direct Mailers

Support Systems

Step-by-Step Transparency of

Your Transaction Progress

Organizational Timeline Update System

Customer Relationship Management

Client Support Concierge

Reverse Prospecting

In-App Internal Communication

Systems for Tour Scheduling

Support Systems

Full Admin Support

Listing Coordinator

Transaction Coordination

Social Media Marketing

Inside Sales Associate

In House Appraiser

Complete Client Concierge

From Offer to Close and Beyond

Listing

Coordinator

Sarah Sweetman

(860) 809-4024

[email protected]

Transaction Coordinator

Annie Brida

(860) 880-3166

[email protected]

Lead Inside

Sales Agent (ISA)

Benjamin Cooper

(860) 929-8102

[email protected]

Creative Director, Marketing

Denzell Smith

(914)-414-2866

[email protected]

Listing

Coordinator

Transaction Coordinator

Sarah Sweetman

Annie Brida

(860) 809-4024

(860) 880-3166

Lead Inside Sales Agent (ISA)

Creative Director

Benjamin Cooper

Denzell Smith

(860) 929-8102

(914)-414-2866

the marketing

the marketing

Handpicked Homes

95% of home searches start online. Your home needs to look great in order to appeal to the widest audience possible. We only use the best professional photographers.

Virtual Tours / Open Houses

We can show your home virtually or in real time. Your comfort level is our priority.

Neighborhood Flyers

We make sure your neighborhood is informed first so they can spread the word to their families and friends.

Handpicked Homes

95% of home searches start online. Your home needs to look great in order to appeal to the widest audience possible. We only use the best professional photographers.

Virtual Tours / Open Houses

We can show your home virtually or in real time. Your comfort level is our priority.

Neighborhood Flyers

We make sure your neighborhood is informed first so they can spread the word to their families and friends.

the process

01

02

03

Seller's Consult

Strategic Pricing

Listing Coordinator Connection

Selling your home is a very exciting process and we are excited to meet to discuss the next steps involved to sell your home.

We will provide you with a market analysis that will help set an asking price.

Our Listing Coordinator will be connecting you with our in-house Home Stager/Home Inspector to schedule your complimentary Home Prep appointment.

04

05

06

Prepare Your Home

List for Sale

Showings

Ensuring your home’s interior shows in its best appearance, we recommend our choice home stagers and contractors to provide a comprehensive report of room-by-room recommendations to best stage your home. When the home is ready our Listing Coordinator will schedule professional photos.

Once we receive the professional photos of your property, typically within four days, our Listing Coordinator will present to you the Marketing Packet and Listing Preview of your home for your approval before going LIVE to the MLS.

Buyers will then begin to tour your property based upon your availability and approval. In order to not miss out on a potential sale, it's advisable to make the showing process as easy for the buyers as possible.

07

08

09

OFfer

Home Inspection

Appraisal / Mortgage Commitment

As a home seller, each offer you receive is going to be an opportunity to sell your home. Working with your agent, you are going to have to cull the good offers from the bad, discern who will get you the best price, and who will be the right fit for buying your home.

Home inspections provide an opportunity for a buyer to identify any major issues with a home before closing.

The buyer's lender will order an appraisal to determine the value of the home.

10

Final Walkthrough & Closing

The buyers will tour the home one final time prior to closing. At the closing the transfer of funds and ownership will occur.

THEN YOU CELEBRATE!

the process

01

02

Seller's Consult

Strategic Pricing

Selling your home is a very exciting process and we are excited to meet to discuss the next steps involved to sell your home.

We will provide you with a market analysis that will help set an asking price.

03

04

Listing Coordinator Connection

List for Sale

Our Listing Coordinator will be connecting you with our in-house Home Stager/Home Inspector to schedule your complimentary Home Prep appointment.

Once we receive the professional photos of your property, typically within four days, our Listing Coordinator will present to you the Marketing Packet and Listing Preview of your home for your approval before going LIVE to the MLS.

05

06

Showings

Offer

Buyers will then begin to tour your property based upon your availability and approval. In order to not miss out on a potential sale, it's advisable to make the showing process as easy for the buyers as possible.

As a home seller, each offer you receive is going to be an opportunity to sell your home. Working with your agent, you are going to have to cull the good offers from the bad, discern who will get you the best price, and who will be the right fit for buying your home.

07

08

Home Inspection

Appraisal / Mortgage Commitment

Home inspections provide an opportunity for a buyer to identify any major issues with a home before closing.

The buyer's lender will order an appraisal to determine the value of the home.

09


Final Walkthrough

and Closing

The buyers will tour the home one final time prior to closing. At the closing the transfer of funds and ownership will occur.

THEN YOU CELEBRATE!

Sold!

Your Free Home Seller’s Guide

This guide is designed to give you a clear idea of what to expect when selling your home.

You’ll find helpful tips, expert advice, and a detailed plan to help you get the best results.

Inside the Guide:

Our Mission and What Drives Us

Our Track Record and Success Stories

What You Can Expect from Our Team

A Look at Our Marketing Strategy

The 14 Success Steps to Selling

The Full Selling Process

What Happens When It Goes Live

Answers to Common Questions

Our Local Service Area

Your Free Home

Seller’s Guide

This guide is designed to give you a clear idea of what to expect when selling your home. You’ll find helpful tips, expert advice, and a detailed plan to help you get the best results.

Inside the Guide:

Our Mission and What Drives Us

Our Track Record and Success Stories

What You Can Expect from Our Team

A Look at Our Marketing Strategy

The 14 Success Steps to Selling

The Full Selling Process

What Happens When It Goes Live

Answers to Common Questions

Our Local Service Area

FAQs

What are the costs of selling?

The primary costs when selling your home typically include:​

Broker Commission: This is usually a percentage of the sale price and covers the services provided by your listing agent and the buyer's agent.​

Staging: Preparing your home to appeal to potential buyers, which can involve furniture rental, decor, and professional staging services.

Transfer Tax: A tax imposed by the state or local government on the transfer of property ownership.

Additional expenses may encompass property preparation (such as painting, repairs, or upgrades) and mandatory inspections, which can vary based on local regulations.

How much can I expect to pay in transfer tax?

Transfer tax rates differ by location. For instance, in some areas, it's calculated as a percentage of the sale price, while in others, it's a fixed amount. We'll provide you with the exact figures based on your property's location and ensure you're fully informed about all associated costs.

What happens if I move out of the city or state during my sale?

No worries! Once we have a signed agreement and access to your property, the Brooke Team will manage the entire selling process on your behalf. From coordinating showings to handling negotiations and paperwork, we've got it covered. You can choose your level of involvement, and we’ll keep you updated every step of the way, ensuring a smooth transaction even from afar.

What improvement items require a permit?

Permit requirements can vary by state and municipality, but generally:

Require Permits

Structural Changes: Altering load-bearing walls or changing the home's layout.​

System Updates: Major plumbing, electrical, or HVAC work.​

Roof Replacements: Installing a new roof.​

Window Installations: Adding or replacing windows.

Bathroom/Kitchen Remodels: Especially when involving plumbing or electrical changes.​

Typically Don't Require Permits

Cosmetic Updates: Painting, replacing flooring, updating countertops, or installing new appliances.​

It's essential to consult with local building departments to confirm specific requirements for your area.

I'm worried about under-pricing. Can we list high to test the market?

While it might seem strategic to list your home at a higher price, overpricing can deter potential buyers and lead to longer time on the market. Homes priced appropriately often attract more interest, leading to competitive offers and potentially higher final sale prices. We'll analyze market data to recommend a pricing strategy that positions your home effectively.

What should my agent pay for?

As your listing agents, the Brooke Team covers all marketing expenses to showcase your home, including:​

• Professional photography and videography.

• 3D virtual tours and floor plans.​

• Custom property brochures and mailers.​

• Online advertising campaigns and social media promotions.​

• Hosting open houses with refreshments.​

Our goal is to present your property in the best light to attract qualified buyers.

How do you determine the right listing price for my home?

We conduct a comprehensive market analysis, examining recent sales of comparable properties in your area, current market trends, and your home's unique features. This data-driven approach ensures we set a competitive price that aims to maximize your return while attracting serious buyers.​

What steps do you take to market my home effectively?

Our marketing strategy includes:

• ​Listing your property on major real estate platforms.​

• Utilizing social media channels for targeted advertising.​

• Engaging our network of potential buyers and agents.​

• Hosting virtual and in-person open houses.​

We tailor our approach to highlight your home's strengths and reach the right audience.

How do you handle negotiations and offers?

When offers come in, we:​

• Review each offer's terms and conditions with you.​

• Advise on counteroffers or acceptance strategies.​

• Negotiate on your behalf to achieve favorable terms.

Our experience ensures that you navigate the negotiation process confidently and efficiently.

How long does the process usually take?

There are many factors which affect home sales, but our homes generally sell in less than 3 weeks on average.

What is a Buyer vs Seller Market?

A seller's market happens when there's a shortage in housing. A buyer's market occurs when there are more homes for sale than buyers.

What sets the Brooke Team apart from other real estate teams?

Our commitment to personalized service, deep market knowledge, and leveraging eXp Realty's innovative tools distinguishes us. We prioritize our clients' needs, ensuring transparency, responsiveness, and a tailored approach to each transaction.

frequently asked questions (FAQs)

What are the costs of selling?

The primary costs when selling your home typically include:​

Broker Commission: This is usually a percentage of the sale price and covers the services provided by your listing agent and the buyer's agent.​

Staging: Preparing your home to appeal to potential buyers, which can involve furniture rental, decor, and professional staging services.

Transfer Tax: A tax imposed by the state or local government on the transfer of property ownership.

Additional expenses may encompass property preparation (such as painting, repairs, or upgrades) and mandatory inspections, which can vary based on local regulations.

How much can I expect to pay in transfer tax?

Transfer tax rates differ by location. For instance, in some areas, it's calculated as a percentage of the sale price, while in others, it's a fixed amount. We'll provide you with the exact figures based on your property's location and ensure you're fully informed about all associated costs.

What happens if I move out of the city or state during my sale?

No worries! Once we have a signed agreement and access to your property, the Brooke Team will manage the entire selling process on your behalf. From coordinating showings to handling negotiations and paperwork, we've got it covered. You can choose your level of involvement, and we’ll keep you updated every step of the way, ensuring a smooth transaction even from afar.

What improvement items require a permit?

Permit requirements can vary by state and municipality, but generally:

Require Permits

Structural Changes: Altering load-bearing walls or changing the home's layout.​

System Updates: Major plumbing, electrical, or HVAC work.​

Roof Replacements: Installing a new roof.​

Window Installations: Adding or replacing windows.

Bathroom/Kitchen Remodels: Especially when involving plumbing or electrical changes.​

Typically Don't Require Permits

Cosmetic Updates: Painting, replacing flooring, updating countertops, or installing new appliances.​

It's essential to consult with local building departments to confirm specific requirements for your area.

I'm worried about under-pricing. Can we list high to test the market?

While it might seem strategic to list your home at a higher price, overpricing can deter potential buyers and lead to longer time on the market. Homes priced appropriately often attract more interest, leading to competitive offers and potentially higher final sale prices. We'll analyze market data to recommend a pricing strategy that positions your home effectively.

What should my agent pay for?

As your listing agents, the Brooke Team covers all marketing expenses to showcase your home, including:​

• Professional photography and videography.

• 3D virtual tours and floor plans.​

• Custom property brochures and mailers.​

• Online advertising campaigns and social media promotions.​

• Hosting open houses with refreshments.​

Our goal is to present your property in the best light to attract qualified buyers.

How do you determine the right listing price for my home?

We conduct a comprehensive market analysis, examining recent sales of comparable properties in your area, current market trends, and your home's unique features. This data-driven approach ensures we set a competitive price that aims to maximize your return while attracting serious buyers.​

What steps do you take to market my home effectively?

Our marketing strategy includes:

• ​Listing your property on major real estate platforms.​

• Utilizing social media channels for targeted advertising.​

• Engaging our network of potential buyers and agents.​

• Hosting virtual and in-person open houses.​

We tailor our approach to highlight your home's strengths and reach the right audience.

How do you handle negotiations and offers?

When offers come in, we:​

• Review each offer's terms and conditions with you.​

• Advise on counteroffers or acceptance strategies.​

• Negotiate on your behalf to achieve favorable terms.

Our experience ensures that you navigate the negotiation process confidently and efficiently.

How long does the process usually take?

There are many factors which affect home sales, but our homes generally sell in less than 3 weeks on average.

What is a Buyer vs Seller Market?

A seller's market happens when there's a shortage in housing. A buyer's market occurs when there are more homes for sale than buyers.

What sets the Brooke Team apart from other real estate teams?

Our commitment to personalized service, deep market knowledge, and leveraging eXp Realty's innovative tools distinguishes us. We prioritize our clients' needs, ensuring transparency, responsiveness, and a tailored approach to each transaction.

why choose our team?

Discover why Brooke Team at eXp Realty is the perfect partner for your move.

Meet our team of experienced agents who are passionate about helping you

find your dream home in Connecticut, Massachusetts, or Rhode Island.

Local Expertise

Personalized Service

Streamlined Process

Dedicated Support

Client Satisfaction

Ready to explore New England and find your dream home?

why choose our team?

Discover why Brooke Team at eXp Realty is the perfect partner for your move. Meet our team of experienced agents who are passionate about helping you find your dream home in Connecticut, Massachusetts, or Rhode Island.

Local Expertise

Personalized Service

Streamlined Process

Dedicated Support

Client Satisfaction

Ready to explore New England

and find your dream home?

SIMSBURY OFFICE

6 Station Street

Simsbury, CT 06070

SOUTHINGTON OFFICE

409 Canal Street Plantsville, CT 06479

PROVIDENCE OFFICE

10 Dorrance St, Suite 700

Providence, RI 02903

BOSTON OFFICE

361 Newbury St, 5th Floor

Boston, MA 02155

IN PARTNERSHIP WITH

All Rights Reserved © 2025. Powered by GoHighLevel.

SIMSBURY OFFICE

6 Station St Simsbury, CT 06070

SOUTHINGTON OFFICE

409 Canal St, Plantsville, CT 06479

PROVIDENCE OFFICE

10 Dorrance Street,

Suite 700

Providence, RI 02903

BOSTON OFFICE

361 Newbury Street,

5th Floor

Boston, MA 02155

in partnership with

America's Best by Sides

America's Best by Volume

Top 100 Teams in America (Sides)


All Rights Reserved © 2025. Powered by GoHighLevel.